Uber Freight - Deliver Summit
Art directed event branding, created key visuals, and coordinated with production teams to plan and execute a three-day event for Uber Freight’s most valued partners. Everything from invites and itineraries, to elevations, to food menus were designed and produced to offer a high-end, exclusive inaugural event that would set the standard for the yearly shipper summit.
Uber Freight - Brand Handbook
Uber unveiled an award-winning rebrand, lead by Wolf-Olins in 2018. In 2019, Uber Freight, a new sub-brand was growing rapidly and needed its own identity refined to account for the unique needs of the diverse target audience - shippers and haulers. I developed new brand assets and lead the creation of the first holistic documentation of the Freight brand identity.
User Onboarding Video Series
Created key visuals and lead motion direction for a series of 18 short videos aimed at onboarding new users to the Uber Freight app. Both the general intro and the “Fleet Mode” video remain live on the brand’s YouTube channel today.
Illustration
Created original vectors for various brand and product marketing needs. Working within Uber’s illustration guidelines, I delivered graphics unique to the Freight brand. Assets were used in product, email, and across several social media channels.
