Driving Forward
I worked within a team of four to pitch a marketing campaign that would be the foundation for a brand revival designed to attract a younger audience to BMW. I built the visuals to support a presentation to internal agency leads and BMW marketing reps.
A social outreach campaign was created to engage with people in their environments and on their terms. I created visuals for an outdoor interactive kiosk that would attract users and spotlight participation. A mock website was also made to connect potential users who didn't have access to kiosks and act as a hub of info for all social channels to point towards.
