Logo Design
This logo was designed to be used in a wide range of assets, from printed letterheads to mobile site headers. The intent was to create an identity mark that embodied the company's dynamic and ambitious take on observatory construction.
Variant layouts were delivered to the client to provide a fluid asset that remains strong at different scales.
A grid was built to assure an accurate perspective. The composition is reinforced by hard shadows and a dynamic viewing angle.
Initial layout sketch.
Consistency guides built for custom lettering.
