Identity & Onboarding
This user journey was created to establish the foundational elements of the experience including visual treatments, interactions, content and voice. The intent was to convey the tone and feeling of using the app, along with the brand's visual identity.
Design Drivers
A user-base that values elegance and simplicity drove design decisions.
Clarity
There was focus on ease of use and an intuitive personalization process.
Feeling & Tone
The aim was to draw people into a contemplative experience right from the start.
Visual Cues
Attempts were made to light-handedly guide users through potential hiccups during setup.
Animations
Micro-transitions have a big impact on the overall feel of the app. Unintuitive to read, but easy to see and feel.
Unified Experience
Visual consistency and a tie-in between the first step and the last were meant to embody the entirety of the concept.
