Interactive Prototypes
In the development of this marketing campaign, I built layouts and prototypes to present concepts to directors and assist developers in production. The scope of the project required team alignment between Interactive, 3D, Motion, Print and many more.
Mobile Experience
The primary driver for the motion elements added to this page was drawing the user into engagement with the products through scroll and load timing schemes that highlight content in a rhythm that feels responsive.
Breaking Convention
Leveraging unique container sizes for more dynamic product framing.
Promo Overlays
Using vertical scroll animations to combine product and message.
Dynamic Angles
Choosing heroic product images to elevate Apple products.
Desktop & Tablet Experience
Similar to mobile, the aim for larger viewports was to blend campaign visual elements and products with scroll and load timings to reveal content to the user in an intuitive way.
Promo Cards Exploration
Scroll interactions were developed to help inform decision-making around the optimal way to feature and highlight an abundance of top-level messaging required by the brief.