Site Redesign Concept
Rethinking the Experience
I put together and pitched several concepts for improving interaction, navigation, and the overall approach to the retail experience at pbteen.com
Interactive Content
Live touch-points were developed to draw users into value-based content. The intent was to support a strategic shift to highlight the quality of PBteen products which was one of their significant differentiators among the competition.
Navigation Overhaul
Due to the broad variety of products offered, navigation enhancement was among the top drivers that lead decision-making in the new design.
Microsite Campaign
A Site within a Site
For this project, I single-handedly designed 15 pages, in multiple viewports, for the biggest campaign initiative of the year in 2016. I developed a design system to highlight a wide range of assets from "before and after" content to video that's still in use today.
Lounge Category
Easy Updates Category
Study Solutions Category
Back to School Campaign
Quality-Focused Layouts
Custom-made photographic assets were built to highlight quality and usefulness within the PBteen back to school line in 2016.