Brand Development
On arrival at Enlitic, a radiology-focused, AI-powered start-up with big potential in several global healthcare markets, I was tasked with leading brand development. The company was looking to evolve its existing visual identity and express core values to act as a foundation for aligning its people and purpose. I worked to educate and involve the company on brand development process and personally created new assets for all brand visual components.
Atmospheric Executions
Illustration & Iconography
Key Visuals & Concepts
Diagnostic Workflow Platform
The primary product offering was an enterprise software solution aimed at improving every point along the broad, complicated operational workflow for moving patients through any given radiology department. The UX/UI solutions needed to account for an array of user groups and conditions, but most importantly, the aim was to unify an experience that is notoriously fragmented and cumbersome with the ultimate goal of improving diagnostic performance.
Aesthetic Examples
Grid & Color Systems
Design System Component Examples
Site Redesign
In preparation of an internal and external launch of the new brand, I created multiple concepts for a site redesign of enlitic.com. Working in parallel with general brand development, I built assets to refine the imagery and tone delivered on our site. Final assets were developed with a small team under a tight timeline. Everything from copy to 3D visuals for all core pages were presented to executive leadership and received unprecedented positive feedback.
